Only about 1 in 4 first-time donors ever makes a second gift. Gratora turns your donor data and one impact story into a short, personal thank-you video for every donor, built to earn gift number two. You stay in control: connect your data, add your story, preview it live, and send.
Works with Salesforce (NPSP and NPC) or a simple CSV from any CRM.
Donor retention is won or lost between the first gift and the second. A donor who gives twice is far more likely to stay with you for years, and a prompt, personal thank-you is how you earn that second gift.
~19%
first-time donor retention across the sector. Most new donors are thanked with a receipt, never feel seen, and never give again.
1 in 4
first-time donors ever make a second gift. The weeks right after the first gift decide whether there is ever a second one.
2x
a second gift roughly doubles retention, from 19.2% to 38.5%, and it keeps climbing toward 87% once a donor reaches seven or more gifts.
Figures: Fundraising Effectiveness Project and corroborated sector benchmarks. We only cite numbers we can attribute. These are sector benchmarks, not a promise of your own results; your results depend on your donors, your story, and your follow-through.
Your whole job is to export your donors, share one story, and send. Gratora does the rest, so there is nothing new for your team to run.
Connect Salesforce and pull your donors, or upload a CSV from any CRM. Gratora maps the columns for you.
Add your logo and colors, one real impact story, a few photos, and an optional ten-second clip from your director.
Watch a real donor's video come alive in your browser, generate the batch, and send the links through your own email tool.
Three donors, three organizations, from the same kind of export you'd upload. Each video is built for one person: their name, their year with you, the fund they gave to, and photos that tell the story. One like this for every donor on your list.
Margaret
Cedar Ridge Camp
Deborah
Riverside Food Bank
Robert
Second Chance Rescue
Every campaign picks one of three styles, Modern, Warm, or Editorial; every film is still the donor's own. The videos above are real Gratora renders. The names and organizations are illustrative examples; your campaign uses your own donors, photos, and story.
Donors are right to be wary of machines posing as people. In a 2025 survey of over 1,000 US donors, the top concern about AI in fundraising was bots portrayed as humans, and 92 percent wanted plain disclosure of how AI is used. Gratora is built on the opposite premise: everything in the video is real, and we say so.
Every frame is built from the photos you upload and your own logo and colors. No stock footage, no generated imagery, no invented faces.
Every number on screen comes straight from the donor's own record: what they gave, how long they have given, and the fund their gift supported. Nothing is fabricated.
Each donor's viewer page says exactly what it is: a video made by your organization from their real giving history. No one is led to believe a human recorded 2,500 individual videos.
Pilots are measured on the number that matters: how many first-time donors come back for a second gift. No subscription, no per-video fees.
Founding pilot
$750
The full product for up to 500 donors, not a demo. We build your brand kit and run your first campaign with you, hands on. Limited spots for year-end 2026.
Campaign
$2,500 per campaign
A complete stewardship campaign: every donor on your list gets their own film, in your brand.
Questions first? Write to contact@purposeforce.org for a same-day answer.
Set up your first campaign in an afternoon. Preview a real donor's video before you commit to anything.