GratoraDonor gratitude, on the record

For nonprofit development teams

Show your donors what their giving made possible.

Gratora turns your donor data and one impact story into a short, personal thank-you video for every donor. You stay in control: connect your data, add your story, preview it live, and send.

Works with Salesforce (NPSP and NPC) or a simple CSV from any CRM.

A real render, not a mockupOpen the donor's page
N°01/How it works

Three steps to every donor's video.

Your whole job is to export your donors, share one story, and send. Gratora does the rest.

01

Connect your data

Connect Salesforce and pull your donors, or upload a CSV from any CRM. Gratora maps the columns for you.

02

Add your story

Add your logo and colors, one real impact story, a few photos, and an optional ten-second clip from your director.

03

Preview and send

Watch a real donor's video come alive in your browser, generate the batch, and send the links through your own email tool.

N°02/Why it works

Why a personal thank-you matters.

First-time donor retention is the hardest problem in fundraising. Personalized video is one of the few things proven to move it.

~19%

First-time donor retention

First-time donor retention hovers around nineteen percent (Fundraising Effectiveness Project). Most first-time donors are never heard from in a way that makes them feel seen, and they never give again.

17×

+11%

What personal video can do

In a personalized-video thank-you program, the Canadian Red Cross reported a seventeen-times return on investment and an eleven percent lift in donations (Idomoo case study). That is the enterprise ceiling. Gratora brings the same idea to teams without an enterprise budget.

First-time donor retention is the hardest number in fundraising. A personal thank-you is one of the few things proven to move it.
Sources — retention: Fundraising Effectiveness Project. ROI and lift: Idomoo / Canadian Red Cross case study. We only cite numbers we can attribute. These are other organizations' published results, not a promise of your own. Your results depend on your donors, your story, and your follow-through.
N°03/Pricing

Simple, per-campaign pricing.

One flat price per year-end campaign, by donor count. No subscription, no per-video fees. A fifty percent deposit reserves your spot.

Recommended · Year-end

Up to 2,500 donors

$2,500

For established teams reaching a full donor base at year end. A fifty percent deposit reserves your spot.

  • A personal video for every donor
  • Up to 2,500 personalized videos
  • Your branding and one impact story
  • Live preview before you generate
  • Priority campaign support
  • Delivery list export for your email tool

Other campaign sizes

Up to 1,000 donors

$1,500

For growing teams running a focused year-end thank-you.

A personal video for every donor, live preview before you generate, and per-donor viewer pages with view tracking.

Up to 5,000 donors

$3,900

For larger teams thanking every active donor segment.

Everything smaller, plus segment filters for who gets a video and Salesforce write-back to every donor record.

Up to 10,000 donors

$5,900

For major orgs running a full-base year-end campaign.

Everything smaller, plus burst rendering for tight timelines and dedicated campaign support.

Also available: a $995 January “Year in Review” campaign, and always-on donor thank-yous synced to Salesforce from $249/month. Above 10,000 donors, or want always-on? Email contact@purposeforce.org for a same-day quote. Order year-end by October 10 for December delivery. Never sold below 500 donors.

Give every donor a moment they remember.

Set up your first campaign in an afternoon. Preview a real donor's video before you commit to anything.